Program 

National Technology Road Show & Global Virtual Engagement Campaign

Deliverables

Campaign Strategy • Budget Management • Promotional Merchandise • Event Fulfillment • Digital Engagement • Inventory Management • Warehousing • Global Shipping • International Fulfillment

Quantity

15 U.S. Road Shows • 1,000+ Event Gift Bags • 350 Global Prize Shipments • 30 Countries • 6-Month Campaign

Iron Mountain was preparing to launch its newest cloud computing platform through a six-month national technology road show tour with virtual attendees around the world.

Working alongside creative agency partner Yaxx, Inc., the campaign needed to engage attendees wherever they participated - whether in-person or virtually.

That meant creating one cohesive brand experience across two very different audiences while managing hundreds of products, multiple vendors, event deadlines, and international fulfillment without missing a beat.

Rather than treating the in-person and virtual audiences as separate campaigns, we developed a single engagement strategy that delivered a consistent Iron Mountain experience from the first interaction through the final delivery.

As Yaxx led the creative vision and event experience, LimeLily became an extension of their team, managing every operational detail behind the scenes - from budgeting and sourcing to fulfillment, inventory management, and global logistics.

The result was one campaign with two connected experiences.

For each of the 15 road show locations across the United States, attendees received a thoughtfully curated welcome gift upon arrival.

During the summer events, each reusable clear stadium bag included a branded cabana beach towel, wireless phone charger, artisan gourmet popcorn, an all-natural canned iced tea or cold brew coffee, a custom Iron Mountain logo sugar cookie, and a branded decal.

As the tour transitioned into fall, the experience evolved with the season. The stadium bags featured a cozy sherpa blanket, branded socks, artisan gourmet popcorn, a handcrafted hot cocoa bomb, a custom logo sugar cookie, and Iron Mountain decal—creating a warm, memorable experience that reflected the changing time of year.

Every event shipment also included marketing collateral, signage, and detailed event instructions, ensuring every venue was fully prepared before attendees arrived.

Global Digital Spin-to-Win #2

The campaign didn't end when the event did.

Virtual attendees were invited to participate in a custom digital Spin-to-Win experience hosted by LimeLily. Winners entered their shipping information directly through the online platform, allowing prizes to be fulfilled individually following each event.

Prize options included branded sherpa blankets, cabana beach towels, pajama pants, socks, and wireless phone chargers.

Over the course of six months, more than 350 prizes were shipped to recipients across 30 countries, with LimeLily sourcing, managing inventory, fulfillment, customs documentation, and international logistics for every shipment.

The best event experiences don't end when attendees leave the venue.

By extending the campaign beyond the booth, Iron Mountain created meaningful engagement for both in-person and virtual audiences while delivering a consistent brand experience at every touchpoint.

Whether someone attended a road show in person or participated from another continent, the experience felt intentional, personal, and connected.

Exceptional campaigns happen when creative strategy and operational execution work together.

Delivered in partnership with Yaxx, Inc., this campaign showcased how agencies and fulfillment partners can operate as one team. While Yaxx focused on the creative vision and client experience, LimeLily managed the sourcing, logistics, fulfillment, and technology that brought the campaign to life.

Together, we created a seamless experience for Iron Mountain - and for every attendee.